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UI / UX May 2, 2025

Design That Converts: UI/UX Principles We Use for Our Clients

An Amaze Software Tech perspective on UI / UX and how it supports your digital roadmap.

Beautiful design is good. Design that helps users complete tasks faster and with less friction is even better.

At Amaze Software Tech, we treat UI/UX as a core part of our development process, not a separate step at the end.

1. Clarity over complexity

We focus on:

  • Clear labels and simple language.
  • Logical grouping of related information.
  • Reducing the number of steps needed to complete key actions.

2. Consistent design systems

Our design systems ensure consistency across pages and products, which makes your application easier to learn and maintain.

3. Data-driven improvements

We use analytics, heatmaps, and user feedback to refine layouts, flows, and content. Small UX improvements can lead to big gains in conversions.

If you are planning a new product or redesign, our team can help you align your UI/UX with your business goals.